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Monday, August 9, 2010

Networking through Networking sites
















Orkut met a great controversy in recent times for its abusive and misguided community! The Pakistan Telecommunication Authority was very strict in act on Face book ( other networking sites too). The controversy goes on with all other networking sites.

Any Subject being a topic of controversy it means that it has a great marketing value. Lets take an example. Shilpa shetty ( actress) She made a best use of her controversial value. The outcome was so many stage shows, yoga videos, etc and minted money out it. Now back again to our theme- Social Networking site being making a huge controversy across the globe still acts as a great marketing tool and what not.....it acts as a great HR tool also.

If a guy can find his first crush in Orkut with just her name as a clue, why cant he source a candidate for an requirement.


Orkut for Recruitment:
How many of us use Orkut for promoting a service or advertise or even to source a candidate??

For those who want to know ....here is how it goes!


1. Once you Log in to your account, on your home page left bottom you find a option called "Promote".Do click it.










2. Orkut does not charge you for using this application as facebook or Linkedin does.. You can Proceed with the go and draft a advertisement in it with a suitable picture or draft a job opening and click promote for the same.

3. Likewise again Orkut does not limit you for the number of Promo you do. Also you can keep a track of your Promo. Just like Facebook if some one clicks like of your advertisement it flows to a larger network.

4. Orkut also provides the statistics of your Advertisement.

I may quote the term promotion or advertising here but lets not stick with the same. This can be done for sourcing also. The below picture shows how the statistics looks!











You can see how effective and also how many have trashed my campaign.

One thumb rule to be noted if you want your social networking site to be used at its best. "YOU NEED TO HAVE A LARGE AND GOOD NETWORKS"

In a week we ll see how to use Linkedin and facebook in for developing networks for recruitment.

1 comment:

  1. A very precise and a very informative superb article For budding recruiters as well for those in search of a easy way to get the best of talent in the industry.

    ReplyDelete